Marketing Degree Requirements

Carthage offers a major in marketing. To earn a Bachelor of Arts in marketing from Carthage, students must complete the Carthage Core, Distribution Requirements, and the marketing major requirements listed below.

Marketing Major

Required Courses (40 credits)

• MKT 3130 Marketing Principles (4 credits)
• MKT 3230 Personal Selling and Sales Management (4 credits)
• MKT 4220 Business to Business Marketing (4 credits)
• ACC 2010 Financial Accounting (4 credits)
• BUS 1110 Introduction to Business (4 credits)
• BUS 4900 Business Policies Senior Seminar (4 credits)
• BUS 2340/ECN 2340 Applied Statistics for Management and Economics (4 credits)
• ECN 1010 Principles of Microeconomics (4 credits)
• ECN 1020 Principles of Macroeconomics (4 credits)
• MGT 3120 Principles of Management (4 credits)
• MGT 3600 Legal Environment of Business (4 credits)
  or MGT 3650 Business Law for Accountants (4 credits)

Choose One (4 credits)

• BUS/ECN 2340 Applied Statistics for Management and Economics (4 credits)
• MGT 3100 Introduction to Business Analytics (4 credits)

Choose Three (12 credits)

NOTE: Courses cannot be repeated from the list above

• MKT 3140 Consumer Behavior (4 credits)
• MKT 4100 Integrated Marketing Communications (4 credits)
• MKT 4200 Direct Marketing Analytics (4 credits)
• MKT 4210 Marketing Research (4 credits)
• ACC 2020 Managerial Accounting (4 credits)
• MGT 3100 Introduction to Business Analytics (4 credits)
• MGT 3710 International Management (4 credits)

 

Current students: You should follow the official College Catalog from the year you entered Carthage and work with your advisors and the Criminal Justice Program director to ensure all requirements are met.